Cheap leads are easy to buy. Customers take an offer people want, ads they stop for and follow-up that happens fast. We build all three and judge your account on what a new customer costs you.
Meta is good at finding people now. It can't fix an offer nobody wants, an ad nobody stops for, or a lead that waits a day for a callback. Those are usually where the money goes.
Cost per lead keeps creeping up and the only fix anyone suggests is more budget.
Nobody can tell you what a customer cost you, or which ad brought in the one who signed.
Someone fills out the form at 9pm and doesn't hear back until the next afternoon. By then they've called someone else.
Three different businesses, three different ways of getting paid. Each one judged on the money that came back, not the leads.
That works out to about $4,000 in ad spend for each signed job, on jobs averaging over $80,000. With projects this size we judged the ads on booked consults and signed contracts, never on clicks.
We ran the ads, built the funnels and the texts and emails that turn a first visit into a membership, and helped them take the same setup into new locations.
About $20K in ads brought in clients worth roughly $120K over six months on their average retainer. Most of that money is still coming in, which is why we kept spending.
"With Digitality, we've already signed 4 new personal injury retainers directly from their efforts, including one case tied to a potential $10M policy, the biggest in our firm's history."
"In our first month, they helped us get new ads launched, cut our CPL in half, built out new funnels, and are helping guide us towards growth once again."
"They helped build our CRM software and processes, which has led to improved lead flow, better optimization, and ultimately more leads."
"These are things that probably would have taken us years of trial and error to figure out on our own."
"The team at Digitality is professional and provides quality results, from content creation to marketing strategy and everything in between."
"We had tried running campaigns with other agencies before and didn't sign a single client."
"They handled everything from start to finish and made the process simple."
"We are having an absolutely amazing experience with Digitality Marketing."
Your ads are one piece of it. A customer only shows up when the offer, the ads, the follow-up and the math all work together, so that's what we go through with you.
Is there an easy first step people want, or are you asking for a commitment before they trust you?
What's running, how long it's been running, and which ads bring in buyers instead of browsers.
How fast new leads hear from you, what they hear, and how many go quiet before anyone reaches them.
Cost per lead, per booked call, per trial or meeting, show rate, and the two that matter most: what a customer costs you and what they're worth.
Cost per lead, bookings and show rate tell us where the leak is. What a customer costs you, next to what they're worth, tells us if it's working. Drag in your own numbers.
Work out an easy first step for your buyer before a single ad gets made.
New ads every month, built around what your buyers respond to.
Lots of versions go live at once, sized for every placement.
Every version gets real budget and the numbers pick the winners.
Winners get more budget and shape the next round.
"Call us for a quote" doesn't get clicks. We figure out an easy first step for your buyer, like a free class, a consult or a quote without a site visit, and write every ad around it.
The first two seconds decide everything, so that's where most of the work goes. Your people, your space, real customers, and openings that make someone stop scrolling.
Different openings, captions and lengths, all sized for Reels, Stories and the feed so nothing important gets cropped.
Early on we look at cost per booked call or trial. Once there's enough data, it's cost per customer. What isn't working gets turned off within days.
Winning ads get more budget and new variations. They also tell our content team what to post on your organic channels next month.
Instagram puts buttons, captions and your profile name right on top of an ad. If the offer or a face sits underneath them, nobody sees it. Every ad we launch is cut for each placement so the important part stays clear.
Usually both of us. We'll send you short scripts you can film on your phone or hand to a videographer you already work with, and we'll be making ads on our end too, from your footage, your photos and formats we build ourselves. Most accounts run on a mix, and the results tell us what to make more of.
When we dig into accounts like that, the ads are rarely the only problem. The offer asked for too much too soon, or leads sat for hours before anyone reached out. We look at the whole path from ad to paying customer and fix the weakest step first.
Enough to learn something within a few weeks. That depends on what a lead costs in your industry and how many you can handle, so we'd rather give you a real number on the audit call than a range here that doesn't fit you.
They get a text and an email right away, and the follow-up keeps going until they book or your team reaches them. Every lead lands in your CRM with the ad that brought them in, so your team knows what they responded to before the first conversation.
No. We can set you up on ours, with the pipeline, texts and booking calendar already built. If you have one you like, we'll connect Meta to it instead.
Dollars. A cheap lead that never buys is still money spent, so we steer by what it costs to acquire a customer (CAC) and what that customer is worth over time (LTV). Cost per lead, cost per booked call or appointment and show rate still get watched every week, because they show where people drop off. Cheap leads that never book usually mean the offer or the follow-up needs work, and that's where we go next. Your pixel, Conversions API and CRM get connected before launch so every sale traces back to the ad that started it, and you see the same dashboard we do.
You'll know your cost per lead within the first couple of weeks. Cost per customer takes as long as your sales cycle, a few weeks for a gym and a few months for a remodel. We'll agree up front on which numbers to judge us by and when.
Access to your Meta ad account and website, any footage or photos you already have, and one person on your side who can answer questions about the offer and how sales work. We handle the setup from there.
No. Our office is in Mount Kisco, NY, and we work with businesses across the country, including SaaS and fintech companies.
On a 30 minute call we'll go through your offer, your ads, your follow-up and your numbers, and show you what's holding growth back and how much more you could spend while it still pays. You'll leave with the first thing we'd fix, whether you hire us or not.
Book a growth audit →