Organic content
We plan, script, shoot and edit short-form video for your social channels and post it on a schedule you can count on. The posts people actually watch get cut into ads, so one shoot day keeps working long after it goes up.
Most of the work happens before anyone hits record. With a plan in hand, a single day of filming can keep your feed and your ads stocked for a long time.
We build the day around a list of hooks and topics, so every minute of filming has a job.
One session in our studio or at your business. Short takes, a few versions of every opening line.
The footage becomes reels, stories, short ads, clips and stills, each sized for where it's going.
It goes out on a calendar over the following weeks, and the pieces people watch get a budget behind them.
You'll know what's being filmed, what it's for and when it goes out. Here's what we handle at each stage.
Three things we check before we ever quote a remodel.
Walk the kitchen, show the one detail most people miss, explain why it changes the price.
Cut to a finished job from last spring.
Book a walkthrough with the link on our page.
Every video starts on paper: the opening line, the one point it makes and what we want people to do next. You read it and sign off before the shoot, so nobody is making it up on camera and nothing goes out that sounds unlike you.
We film in our studio, on location at your business, or we send a shot list you can film on your phone between visits. Takes stay short and we coach you through them. Our guide to marketing video production covers how a shoot day is planned, and if you're in the New York area, here's what video production in New York usually involves.
Captions, covers and pacing get handled for each platform instead of posting one file everywhere. From the same footage we cut shorter versions built to run as ads, so testing new creative doesn't mean booking another shoot.
You see the calendar before anything goes live, and posts go out on a steady rhythm instead of whenever someone remembers. We track watch time and saves on every post so the next shoot makes more of what worked. If you're weighing doing this yourself first, start with our guides on social media marketing for small businesses and content marketing.
Organic posts are a cheap way to learn what people care about. When one holds attention, we cut an ad version and put budget behind it on Meta, and everyone who watched becomes an audience we can reach again. Our guide to video marketing services goes deeper on how video and paid work together.
81,033people reached with a video about the mission and the people it serves
Everyone who watched was saved by how much they watched, and those audiences became the starting point for later fundraising.
We judge content the same way we judge ads: by what it brings in. These ran as part of the full system, with the funnel and follow-up behind them.
"Every week, I'm gaining new followers on social media and getting more engagement on my posts. I get nothing but compliments on my content."
"They took bits and pieces of videos from hours of filming, and gave us beautifully filmed, seamless final products."
"When I hired Digitality, my organization only 200 followers on Instagram and just a few months later it has over 1,600 and growing!"
"They have been instrumental in helping us create and push our brand further, primarily through their outstanding work with organic content."
"I had an amazing time recording content with the team. Unparalleled professionalism, they made me feel so comfortable and had great suggestions to make the best videos."
"They make the content creation portion relaxed and help guide you through the process. Our social media content game increased exponentially since they started."
"By far the best team to work with on any video content! Super helpful to have someone with a vision of the story you are trying to create"
No, although it usually helps. Plenty of clients put their team, their customers or their space on camera instead. We plan the shoot around whoever comes across as comfortable and believable.
We agree on a cadence before we start, based on your channels and how much we film. Posting steadily and making more of what people watch matters more than raw volume.
Most clients focus on Instagram, Facebook, TikTok or YouTube Shorts. Each video gets cut for the platform it's going on, with its own captions, cover and length.
Yes. We can cut existing footage into new posts and ad versions, then use the next shoot to fill whatever's missing.
Usually, yes. Ads need fresh creative, and organic posts show which ideas hold attention before money goes behind them. People who see an ad and tap through to your page should also find a feed that looks alive.
Either. Some clients only want content. Most get more out of it when the same team runs the ads, which is what our Growth Partner Program is for. You can see everything we do on our services page.
It depends on how often we shoot and how much we post. We'll give you a number after the growth audit, once we know what you need.
Book a growth audit. We'll look at what you post now, what your ads run on and where content could bring in more customers, then sketch out what a first shoot day would cover.