Google ads
Google search reaches people who already know what they need. We run it as one channel inside your growth system, planned alongside your Meta ads, with every call and form tracked back to the keyword that brought it in.
Search only reaches people who have already started looking. Meta reaches them before that, while they're scrolling. Most of the businesses we work with need both, and the two work better when one team plans them. Switch between the options to see what each one misses. (We compared the two channels side by side in Google vs. Facebook ads for local businesses.)
You catch people the day they search, but you're invisible to everyone who hasn't started looking yet. When demand is thin, search runs out fast.
You plant the idea early, then a competitor's ad sits above your name the moment they search. Some of the demand you paid to create goes to someone else.
Meta gets you remembered and search is there when they're ready. One report shows which channel did what, so budget moves on facts.
Google shows us the exact words people typed before they clicked. We read that list every week and sort it, because a lot of searches that look close are from people who will never buy. It matters most where clicks are expensive, like legal, which is why we wrote a separate guide to Google Ads for law firms.
WhyTap a search to sort it.
A click tells you very little. We tie each call and form to the keyword behind it, follow it through booking to the sale, then send the sale back to Google so it learns which searches bring in customers.
Sale sent back to Googleso it bids on the searches that turn into customers
Built around the searches buyers make, with tight keyword groups and ads written for each one.
Once tracking can feed it real sales, we let Google's automation find more of those buyers. Before that, it mostly finds cheap clicks.
Every call and form is tagged with the campaign and keyword behind it, so nobody has to guess.
Someone who typed “emergency repair” should land on a page about emergency repair, with a way to call right there.
Search isn't the right first move for every business, and we'll say so on the audit. When a renovation company wanted to know if search could beat Meta, we ran both side by side, and the budget stayed where the verified leads came from. If you're weighing this as a smaller local business, our guide for small businesses in NYC walks through it.
If you sell something new or something people don't know they need, there isn't much search to buy. Meta is where that demand gets created.
Some categories have clicks so expensive that only a big customer value makes them pay off. We run the numbers before you spend. What Google Ads really cost goes deeper.
Then nobody can tell which keywords are worth it. We fix tracking first.
People who search call around. If someone else picks up first, the click was wasted. Follow-up gets fixed before spend goes up.
No long setup before you see anything, and no budget pushed until the tracking can prove it's working. If you're comparing agencies, here's what to ask any PPC agency before you sign.
45 minutes on your offer, your ads, your follow-up and your numbers, including whether search makes sense for you at all.
Calls, forms and sales tied back to the campaign and keyword before real budget goes in.
A tight set of buyer searches, with pages to match. We'd rather win a few searches than show up for everything.
We read what people actually typed, block the waste and push budget toward what's turning into customers.
If search keeps bringing in customers at a cost that works, it gets more budget. If Meta is doing better, we say so.
"They have a wholistic and full-service approach rather than having too narrow of a scope to not see the big picture."
"Figuring out how to run ads on your own is like trying to learn another language but optimizing and retargeting within budget is even more difficult."
"Beyond just helping us develop the ads and get all of the technical setup in place correctly, they helped us define our offer, better understand our value and pricing, and look at our business on a completely different level."
"They're also extremely responsive and provide a wealth of information for you to understand why they do the things they do."
No. Google is one channel in the systems we run, next to Meta ads, funnels, follow-up and reporting (the full list is on our services page). Most of our clients run Meta, and we add search when people are already looking for what they sell. If you want the whole thing run by one team, that's our Growth Partner Program.
It depends on whether people already search for what you sell. Search catches people who are looking today. Meta reaches people before they start looking. Plenty of local businesses need both. We wrote a full Google vs. Facebook ads comparison if you want the details.
Enough to learn which searches turn into customers, and no more until they do. The right number depends on what clicks cost in your category and what a customer is worth to you, which we work out in the growth audit. Our guide on how much Google Ads cost covers the moving parts.
Yes. We start by reading your search terms, your tracking and how the account is set up, then tell you what we'd keep, cut and fix. We'd rather work inside an account you own, so the history stays with you.
When it makes sense. Performance Max needs good conversion data to work well, so we usually start with search campaigns and get call and sales tracking right first.
Search can start bringing in calls soon after launch, because the people are already looking. The first stretch is mostly about learning which searches turn into customers, and we'll show you what we're seeing as it happens.
Book a growth audit. We'll go through your offer, your ads, your follow-up and your numbers, and tell you straight whether Google belongs in the mix.