A barre and Pilates studio, part of a national franchise, was paying about $100 for every lead with its last agency. We wrote and shot new ads around one simple intro offer, rebuilt the follow-up, and brought the cost down to $19 a lead.
The studio had run paid ads before. Leads came in, but at around $100 each, which made every new member expensive before she ever walked through the door.
We wrote scripts for the studio's own instructors and filmed them in the studio, so the ads look like the class people would actually take. Every ad pointed to one intro offer that was easy to say yes to.
Leads went straight into the studio's booking system and into a text and email sequence, so nobody sat waiting for a call back.
Real instructors, real classes
One easy first step
Aimed at people near the studio
Texts and emails from the first minute
Cost per lead dropped to $19, about 80% less than before, and new leads come in most days of the week.
At a fifth of the old cost, the same budget brings in about five times the people. The work from here is turning more of them into regulars.
Leads generated for clients, judged on what they turned into.
On a 30 minute call we'll go through your offer, your ads, your follow-up and your numbers, and show you what's holding growth back and how much more you could spend while it still pays. You'll leave with the first thing we'd fix, whether you hire us or not.
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