A premium club that had never run a paid ad, where a member is worth $3,500 or more. In the first six weeks, $2,374 in Meta ads brought in 158 leads at about $15 each.
New members came from walk-ins, referrals and word of mouth. Some months were strong and some weren't, and nobody could say why.
The product wasn't the problem. Members who joined stayed two to three years at around $140 a month. What was missing was a steady way to get the right people through the door for the first time.
We built an entry offer that let people try the club before committing, and video ads featuring the club's own classes and courts. The ads sent people to landing pages made for that one offer.
After someone signed up, texts and emails took over. People ready to come in were pushed to book a trial. Everyone else stayed in a nurture sequence until they were.
A low-risk way to try the club first
Featuring the club's real classes and courts
Aimed at people near the club
Texts and emails until people book
158 leads at about $15 each, with trials already booking and more people deciding every week, from a club that had never run a paid ad.
With members worth $3,500 or more, the club can pay far more than $15 a lead and still come out well ahead. That's what gives this account room to grow: the offer is proven, so more budget means more trials.
Leads generated for clients, judged on what they turned into.
On a 30 minute call we'll go through your offer, your ads, your follow-up and your numbers, and show you what's holding growth back and how much more you could spend while it still pays. You'll leave with the first thing we'd fix, whether you hire us or not.
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