A generator dealer had spent $18,379 over eight months with another agency and gotten 33 form leads. We spent $11,450 over six and a half months and brought in 351, almost all of them inside their service area.
The previous agency's reports looked busy: 2.9 million impressions, almost 18,000 clicks, half a million social views. Behind all that were 33 form leads and 3 tracked calls in eight months, about $557 per lead.
We moved the whole budget to Meta ads built to get a form filled out. Some ads spoke to people who'd lost power before, some compared options for people already shopping, and some went to existing owners about service and upgrades. Every lead landed in the CRM tagged by what they needed.
Homeowners inside the service area
Outage stories, comparisons and owner offers
The questions sales needs answered up front
Separate paths for installs, service and shoppers
Our campaigns got far fewer impressions and clicks than the old ones, and ten times the leads. 94% of them were inside the service area, and the busiest month came right as winter storms hit.
The leads sorted into real opportunities: people wanting a new install, owners needing service or an upgrade, and buyers already comparing quotes and ready to move. Each group gets its own follow-up.
Leads generated for clients, judged on what they turned into.
On a 30 minute call we'll go through your offer, your ads, your follow-up and your numbers, and show you what's holding growth back and how much more you could spend while it still pays. You'll leave with the first thing we'd fix, whether you hire us or not.
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