When one job is worth $80,000, cheap leads don't matter. Homeowners who book a consult and sign do, so that's what we built this account around.
“They helped build our CRM software and processes… Their personalized expertise and dedication made a real impact.”Owner, home remodeling company
Most homeowners take weeks or months to decide on a remodel this size. They want to know who'll be in their house, what it'll cost and whether the company has done it before. A "free estimate" ad over a stock kitchen photo gets plenty of clicks, and very few of those people ever sign.
So the ads had to do some of the selling before anyone picked up the phone, and the people coming through had to have a real project in mind.
Short videos with the owner on real job sites, talking about the work the way he would with a homeowner. The ads sent people to landing pages built for each offer. New leads landed in the CRM right away, tagged with the ad that brought them in, so the team could follow up fast and we could see which ads were turning into signed jobs.
A reason to book a consult now instead of someday
The owner on camera, on real job sites
Aimed at homeowners near their service area
Every lead tied to the ad that brought it in
On a cost-per-lead report this account looks expensive. We didn't run it off that report. The number we watched was the ad cost of a signed job, and on projects averaging more than $80,000, about $4,000 is a bargain.
Every dollar in ads came back as about $20 in signed work. At that ratio, lowering costs stops being the goal. The question becomes how much more the account can spend before it stops paying.
Leads generated for clients, judged on what they turned into.
On a 30 minute call we'll go through your offer, your ads, your follow-up and your numbers, and show you what's holding growth back and how much more you could spend while it still pays. You'll leave with the first thing we'd fix, whether you hire us or not.
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