A mortgage broker needed a steady flow of people actually shopping for a home, not whoever happened to call that week. Four campaigns, each aimed at a different kind of buyer, filled the pipeline at $1.22 a lead.
Most new borrowers came from agents and word of mouth. Some months were full and some weren't, and there was no way to turn up the volume when the team had room for more.
People don't start by shopping for a mortgage, they start by shopping for a home. So the ads led with homes and buying, and the follow-up led with getting approved.
Four campaigns each went after a different kind of buyer, with their own creative and audience built around location, income and buying intent. Every lead went straight into the CRM for the team to contact.
Location, income and interest in buying
One job each, measured separately
Lead with the home, follow up on the loan
Every lead sent to the team to contact
Across all four campaigns leads averaged $1.22, and the future-buyers campaign came in cheapest at $1.01 a lead.
One closed loan is worth far more than everything these campaigns cost. At $1.22 a lead the team can afford to stay in touch with every buyer until they're ready, instead of chasing whoever is ready today.
Leads generated for clients, judged on what they turned into.
On a 30 minute call we'll go through your offer, your ads, your follow-up and your numbers, and show you what's holding growth back and how much more you could spend while it still pays. You'll leave with the first thing we'd fix, whether you hire us or not.
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