A non-profit with a strong mission and a small audience. A video campaign reached 81,033 people at 3 cents per 10-second view and built the audiences their fundraising now runs on.
The organization's audience was small and fundraising stayed inside its own network. Asking strangers for money cold rarely works, so the first job was getting people to know the cause and care about it.
We made video about the mission and the people it serves, and set the campaign to pay for people who watched at least 10 seconds. The audience was people who care about causes like this one, narrowed by location and age.
The mission and the people it serves
People who care about causes like this one
Paying only when people actually watch
Saved by how much people watched
Everyone who watched was saved into an audience based on how much they watched, from a quarter of the video to all of it.
Each checkpoint is its own audience for later campaigns
Those viewer audiences became the starting point for later donation campaigns. Asking someone who already watched the story to give costs far less than asking a stranger, and the audiences kept paying off long after these ads stopped.
Leads generated for clients, judged on what they turned into.
On a 30 minute call we'll go through your offer, your ads, your follow-up and your numbers, and show you what's holding growth back and how much more you could spend while it still pays. You'll leave with the first thing we'd fix, whether you hire us or not.
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