A luxury padel and pickleball club with a gym, spa and lounge, opening in a market where nobody knew its name yet. In the first 30 days, $2,321 in ads brought in 291 leads and 106 booked consults.
A new club has a calendar to fill and no list to fill it from. Memberships at a place like this are a real decision, so people needed to come see it before they'd join.
Every ad pointed to the same thing: book a visit and a consult. The ads showed the courts and the people who play there, aimed at active adults close enough to come in regularly. Leads went straight into a booking flow, and follow-up chased anyone who didn't book on the first try.
Book a visit and a consult, nothing else
The courts and the people who play there
Active adults close enough to come often
Straight from lead to a time on the calendar
Leads averaged under $8 and a booked consult cost about $22. The third week was the strongest: 107 leads and 52 consults in seven days.
A lead is someone who filled out a form. A consult is someone standing in the club with a staff member. For a membership business that's the number that turns into revenue, so it's the one the account was built around.
Leads generated for clients, judged on what they turned into.
On a 30 minute call we'll go through your offer, your ads, your follow-up and your numbers, and show you what's holding growth back and how much more you could spend while it still pays. You'll leave with the first thing we'd fix, whether you hire us or not.
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