From zero signed cases to the biggest one in the firm's history

Leads that never signed

The firm had already paid another agency to run ads. Leads came in, nobody followed up in any organized way, and not a single one became a client.

In injury law that's an expensive miss. One case can be worth tens of thousands of dollars in fees, but only if the person on the other end of the form actually retains the firm.

Ads that screen before the form

We wrote ads around the situations people are really in after an accident, instead of the usual "injured? call now." The intake funnel asked the questions the firm needed answered up front, so their team could tell a strong case from a weak one before picking up the phone.

Every lead went straight into the CRM and got a text and an email within minutes. Strong cases went to intake right away, and people who weren't ready kept hearing from the firm.

Judged by retainers, not leads

Over the life of the account, leads averaged about $48. We watched that number to spot problems, but the one that mattered was how many of those people signed, and what their cases were worth.

One case covers a lot of ads

Ad spend in those first four months was about $10,500. A single signed injury case can bring in many times that in fees, so once the retainers started coming the firm kept the budget running at around $3,000 a month.