Law firm marketing
Plenty of firms have paid for leads that never retained. We write the ads, build intake that screens before the call, and set up follow-up so strong cases reach your team while they're still deciding.
Usually it's one of three things. The ad attracted people without a case, nobody asked the right questions before the call, or the lead waited a day and hired whoever answered first. Fix those and the same budget signs more clients. Our marketing guide for lawyers walks through each one.
A lead is the bottom rung. What matters is how many climb to a signed retainer, and what that case is worth to the firm.
Real numbers from two of our case studies, read from the bottom rung up.
Google catches people searching for a lawyer right now, at some of the highest click prices anywhere. Meta reaches them earlier, often for far less. We test both against signed cases. If you're in New York, our guide to Google Ads for lawyers in New York breaks down what search costs there.
Ads written around the situations your clients are in, approved by you before anything runs.
Intake questions on the form, so your team knows which calls to make first.
A text and an email within minutes of every lead, and nurture for people who aren't ready.
Every retainer tied back to the ad, so budget moves toward cases worth signing.
"With Digitality, we've already signed 4 new personal injury retainers directly from their efforts, including one case tied to a potential $10M policy, the biggest in our firm's history."
"They handled everything from start to finish and made the process simple. From the ads to the automations, they took care of it all."
"Every week, I'm gaining new followers on social media and getting more engagement on my posts. I get nothing but compliments on my content."
Personal injury is where we've done the most, along with tax resolution. The same approach works for other areas where one client is worth thousands in fees, like family, immigration, criminal defense or estate planning.
For a lot of practice areas, yes. People who were just in an accident or got an IRS letter are on their phones like everyone else. We write ads around the situation they're in and screen them before they reach your team. We run Google too when the searches are there.
We write scripts with you and you approve everything before it runs. You know your state's rules for attorney advertising, and we build inside them.
No. Your team or intake service talks to the people. We build the form questions, the CRM and the follow-up so they get strong cases first and nobody goes cold.
On signed retainers and what those cases are worth. Cost per lead tells us where something's leaking. On the injury account leads averaged about $48 over the life of the account, and that wasn't the number anyone cared about.
Law firms are one of several industries we know well. The offer, the ads and the follow-up change from one business to the next. How we judge the work stays the same: what a customer costs you next to what they're worth.
A growth audit goes through your ads, intake, follow-up and numbers, and shows where cases are slipping before they retain.