Fitness & wellness marketing
Gyms, studios, clubs and wellness centers grow on first visits that turn into memberships. We build the intro offer, the ads your members would recognize and the follow-up that gets people onto your schedule.
Empty spots in a class cost you the same as full ones. Turn on the three things we usually fix first and see what happens to an example schedule. Our gym marketing guide covers how we pick the offer.
Some had never run a paid ad. Some were paying another agency too much for every lead. Here's what changed.
The order matters more than any single ad. Wellness businesses have their own wrinkles, like a menu of services that confuses new people, and our wellness marketing guide gets into those.
We pick the single easiest first step, like an intro class, a trial week or a visit and consult.
Scripts for your coaches, filmed in your space, so the ad looks like the class people would take.
Leads go straight to your schedule, with texts and reminders so booked spots show up.
Once the first offer works we add the next one, and push budget where members come from.
"In our first month, they helped us get new ads launched, cut our CPL in half, built out new funnels, and are helping guide us towards growth once again."
"Their targeted advertising and lead management system has been huge for our small business."
"We are 400 miles from them, but it is like having a team in the same room."
Studios and clubs are one of the places we've done the most work. The offer, the ads and the follow-up change from one business to the next. How we judge the work stays the same: what a customer costs you next to what they're worth.
Gyms, group training studios, barre and Pilates, martial arts, dance, padel and racquet clubs, and wellness studios like infrared and recovery. Anywhere the business runs on members and full classes.
Sometimes that works, but we usually test a paid intro offer first. For one martial arts academy a $99 intro package paid for its own ads before anyone signed a membership, and it filtered out people who were never going to show up.
Both of us. We write scripts your instructors can film in the room and we edit and produce ads from it. People want to see the class they'd actually take.
Yes. One of our barre clients is part of a national franchise. We work inside your brand rules and focus on filling your location.
Yes. For a wellness studio we put founding member offers live ahead of opening day, so each new location opened with members already signed up.
A growth audit covers your offer, ads, follow-up and numbers, and what a new member can cost you and still pay off.